Align Your Work With Your Purpose
With the goal of being the next Pixar, Randa Ayoubi, a woman entrepreneur from Jordan created Rubicon, a global 3D animation and computer graphics company. As its CEO and founder, Randa transformed her small venture capital project into a booming company with five international branches, more than 300 employees, and one mission: teaching kids through play.
What were the keys to Randa’s success?
She has a broader purpose and vision: Guided by the goal of creating a business with a purpose to teach children in the Middle East, Randa envisions much more, “I want [Rubicon] to be mentioned in books when they talk about the Arab renaissance.”
She pursues what she knows to be true: “Kids learn best when they play,” Randa said. Along with creating Rubicon, and with the hope of building a better world, she also produced a children’s cartoon series to promote cross-cultural understanding between the Middle East and the West.
She walks with confidence into challenges: Randa has her work cut out for her as she spearheads several projects in addition to Rubicon in the Middle East while breaking down stereotypes of women in the region. She does so by leading by example, developing strategic partnerships and remaining undeterred by obstacles.
Her work is grounded in her knowledge and education: “I have always believed that technology has the potential to revolutionize the education system. This is what prompted me to start Rubicon. I wanted it to become a means to amalgamate technology and education. Initially we made CD-Roms for schoolchildren and preschoolers and gradually branched out and began producing edutainment content and movies for television.” Randa holds an Executive MBA from Harvard Business School and a Bachelors Degree in Computer Science.
Her community involvement aligns with her vision and her business goals. Among her many civic activities, Randa serves on the Royal Commission for Education Reform in Jordan and on the Board of Trustees of the Children’s Museum in Amman — the first museum in the Middle East dedicated to children.
What key lesson can we draw from Randa’s successes?
Align your work with your purpose and actions.
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