Align Your Work With Your Purpose

With the goal of being the next Pixar, Randa Ayoubi, a woman entrepreneur from Jordan cre­ated Rubi­con, a global 3D ani­ma­tion and com­puter graph­ics com­pany. As its CEO and founder, Randa transformed her small ven­ture cap­i­tal project into a booming company with five inter­na­tional branches, more than 300 employ­ees, and one mission: teaching kids through play.

What were the keys to Randa’s success?

Randa Ayoubi: Illustration courtesy of Chris Burke, The National

Randa Ayoubi: Illustration courtesy of Chris Burke, The National

She has a broader purpose and vision: Guided by the goal of cre­at­ing a busi­ness with a pur­pose to teach chil­dren in the Middle East, Randa envisions much more, “I want [Rubicon] to be men­tioned in books when they talk about the Arab renaissance.”

She pursues what she knows to be true: “Kids learn best when they play,” Randa said. Along with creating Rubicon, and with the hope of  building a better world, she also pro­duced a children’s car­toon series to promote cross-cultural under­stand­ing between the Mid­dle East and the West.

She walks with confidence into challenges: Randa has her work cut out for her as she spearheads several projects in addition to Rubicon in the Mid­dle East while breaking down stereo­types of women in the region. She does so by leading by example, developing strategic partnerships and remaining undeterred by obstacles.

Her work is grounded in her knowledge and education: “I have always believed that tech­nol­ogy has the poten­tial to rev­o­lu­tionize the edu­ca­tion sys­tem. This is what prompted me to start Rubi­con. I wanted it to become a means to amal­ga­mate tech­nol­ogy and edu­ca­tion. Ini­tially we made CD-Roms for school­child­ren and preschool­ers and grad­u­ally branched out and began pro­duc­ing edu­tain­ment con­tent and movies for television.” Randa holds an Exec­u­tive MBA from Har­vard Busi­ness School and a Bachelors Degree in Computer Science.

Her community involvement aligns with her vision and her business goals.  Among her many civic activities, Randa serves on the Royal Com­mis­sion for Edu­ca­tion Reform in Jor­dan and on the Board of Trustees of the Children’s Museum in Amman the first museum in the Mid­dle East ded­i­cated to children.

What key lesson can we draw from Randa’s successes?
Align your work with your purpose and actions.

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To read the more about Randa click here.

Erin Risner

Director of Community Engagement

Writer. Creative. Brand Strategist. Content Curator. Social Media and Marketing Maven. Passionate about connecting with women around the world and telling their success stories.