Young Russian Female Entrepreneur Takes on Tech

With all of her startups, she has frequently done four main things: 1) Look at current social, tech and gaming trends, 2) Observe and take note of successful business models in other parts of the world (in her mind, there was no reason why these couldn’t work in Russia too), 3) Work hard to make it happen, and 4) Adapt, adapt, adapt.

Now in her late 20’s, entrepreneur Elena Masolova has an already impressive track record of career success. In 2009, she founded Pixonic, a game developer and publisher for social networks worldwide (think Zynga, and games like Farmville). She is its CEO with 46 employees, and 40 games with more than 20 million users.

Nearly two years ago, Elena sold her startup Darberry to Groupon after only six months of operation. Darberry was her version of Groupon in Russia, and it was rumored to have been bought for $50 million.

And that’s not all. Elena has founded AddVenture, a seed investment fund, and is a partner at Ruvento, an accelerator and venture fund. She also hopes to file for IPO with one of her startups some day.

Elena said her three main business principes are to surround herself with more and more intelligent people, “moving forward fast (sometimes sacrificing the product’s quality) and not being afraid to invest into things that work.”

Just last month,  Girls in Tech London listed her among the Top 100 women in tech in Europe on TechCrunch.

Follow Elena on Twitter.



Erin Risner

Director of Community Engagement

Writer. Creative. Brand Strategist. Content Curator. Social Media and Marketing Maven. Passionate about connecting with women around the world and telling their success stories.