Providing New Career Opportunities for Pakistani Women
What makes HerCareer.pk unique is not just the fact that it is the first online career community for women in Pakistan, or that it gives local employers access to a talent pool of qualified women, or even that is is also a networking platform for women and companies with job opportunities. HerCareer.pk is all these things and it was also founded in 2013 by a man – Abdul Muizz.
Abdul manages 4M Designers, a digital agency based in Pakistan. He holds a Master’s degree in MIS and a Bachelor’s degree in Marketing.
“The idea of HerCareer.pk came from a desire change the face of career-oriented women of Pakistan,” Abdul said. “Everyday, I saw extraordinary, capable women losing constant battles, struggling to be a part of the corporate world. This became my motivation and passion, to boost female participation and create a more balanced workplace.”
First, Abdul created an online community on Facebook. After considerable success and encouragement, he was eventually prompted to create an online portal to connect aspiring professional women (by invite-only) to leading organizations and companies.
“I want to help women utilize their skills and talents by connecting them to the right opportunities and bring a positive, significant change in their lives,” Abdul said. “The aim is to connect women to onsite jobs, work-from-home projects or even to guide them to launch their own Internet businesses. HerCareer.pk constantly endeavors to guide women through their career journey.”
One way HerCareer.pk does this is publishing regular articles about a diverse range of career-related matters on its blog, HerWay.
HerCareer.pk is also proud of launching its Campus Ambassador Program. Twelve female campus ambassadors have been placed at leading university campuses across the country, standing as representatives for HerCareer.pk.
“Targeting the passionate, soon-to-be female graduates, the ambassadors aim to educate and promote the company’s manifesto,” Abdul said. They are also plan to put on events and workshops in the future. “Even if HerCareer.pk succeeds to employ a mere 1% of the 3.6 million female graduates, at an estimate of $250USD, it creates a net-female-worth of $9 million per month for Pakistan!”
Recently, Abdul Muizz was featured by the US Pakistan Women’s Council regarding the growing success of HerCareer.pk. Numerous organizations, including Coca Cola, HP Pakistan, British Council, Servis Shoes, and Shaheen Pakistan have partnered with the project. So far, HerCareer.pk has helped 45 highly-talented women find new jobs through its site, and secured employment for 10 females via virtual projects, who are working as program managers, graphic designers and bloggers. They plan to go global in the near future by connecting Pakistani women to work opportunities internationally and networking with foreign projects.
“Through the support of the dedicated and talented female workforce, corporate partners and highly-appreciated endorsers, HerCareer.pk envisions a brighter, better Pakistan,” Abdul said. “We want to enhance female participation and help create a balanced Pakistani workplace. Cheers to the women of Pakistan!”