Interview with Female Entrepreneur in UAE

Why I chose this career:

Marianna: ​I am passionate about all things digital so digital marketing was a great fit for me – I love the endless possibilities of marketing brands using digital channels. A big part of digital and content marketing is writing and this is something I enjoy immensely; I need to be writing on a daily basis so my work fulfills that need for me. ​

How I prepare for success:

Marianna: ​I am always on the lookout for opportunities – no matter how small or big. I am a huge believer in thinking big and thinking outside the box. I don’t believe in setting limits to my goals and dreams. When I launched my digital strategy agency ​in the UAE at the beginning of 2014, my core focus was on staying afloat and making it through the first year – yet through perseverance, hard work, and a bit of luck, I ended the first year with working with a Hollywood film client!

“I don’t believe in setting limits to my goals and dreams.”

marianna uaeMy greatest obstacle and how I dealt with it:

Marianna: One of the biggest challenges of running a niche digital strategy agency in a foreign country is building up work connections and a trusted network of potential clients and suppliers​. It takes time, commitment and perseverance to develop and maintain these kind of relationships. I went as far as launching my own sushi networking dinners in lieu of and due to the lack of quality networking events.

My greatest fear:

Marianna: ​I’d say not being able to work for myself and enjoy all the highs (and even the lows) that being an entrepreneur bring with it. ​

My proudest accomplishment:

Marianna: Running a small business that actual makes a difference to our clients – we mostly work with SME’s and it is incredible to see the kind of difference working with a digital agency makes to their business and their bottom line.

How I blend life and work to create the life I want:

Marianna: One of the highlights of running a small, niche digital agency is being able to travel the world whilst still working – so I frequently take advantage of that. My husband and I are both travel junkies so we take any opportunity we can to get away and explore a new country.​

I am inspired by:

Marianna: Smart, strong, driven, dedicated female entrepreneurs – women who go for it, work damn hard, succeed, and pave the way ​for other women to do something similar. Oprah, Tina Fey, Sheryl Sandberg – massive inspirations for me.

Professionally, I aspire to:

Marianna: To make a difference to my clients, to add value to my team members in terms of developing their skills and knowledge, and to act as professionally and ethically as possible. ​

My career or business advice to other women in UAE:

Marianna: Work hard. Build a network of trusted connections. Get great referral partners. Save – launching a business in the UAE is expensive. ​

[gravityform id="9" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper gform_wrapper_original_id_9 form-optin_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_1679868867' ><form method='post' enctype='multipart/form-data' id='gform_1679868867' class='form-optin gform_legacy_markup' action='/2015/05/interview-with-female-entrepreneur-in-uae/' novalidate> <div class='gform_body gform-body'><ul id='gform_fields_1679868867' class='gform_fields top_label form_sublabel_below description_below'><li id="field_9_1" class="gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_9_1"><label class='gfield_label' for='input_1679868867_1' >Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_1' id='input_1679868867_1' type='email' value='' class='large' placeholder='Your email address...' aria-required="true" aria-invalid="false" /> </div></li><li id="field_9_2" class="gfield gfield--width-full field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_9_2"><label class='gfield_label screen-reader-text' for='input_1679868867_2' ></label><div id='input_1679868867_2' class='ginput_container ginput_recaptcha' data-sitekey='6LcyezAkAAAAAA3Kho1a3FrhCYMNOI5DUDVMW6k9' data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_1679868867' class='gform_button button' value='Signup' onclick='if(window["gf_submitting_1679868867"]){return false;} if( !jQuery("#gform_1679868867")[0].checkValidity || jQuery("#gform_1679868867")[0].checkValidity()){window["gf_submitting_1679868867"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_1679868867"]){return false;} if( !jQuery("#gform_1679868867")[0].checkValidity || jQuery("#gform_1679868867")[0].checkValidity()){window["gf_submitting_1679868867"]=true;} jQuery("#gform_1679868867").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_9' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='9' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_9' value='WyJbXSIsImMxMzRhMzk5YzQxY2VlNmExMzUwYWQxYjkxOGY3ZjU3Il0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_9' id='gform_target_page_number_9' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_9' id='gform_source_page_number_9' value='1' /> <input type='hidden' name='gform_random_id' value='1679868867' /><input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_4" name="ak_js" value="117"/><script>document.getElementById( "ak_js_4" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div>